University Logos & Marks
Our logo is the most recognizable and eminent component of our visual identity. It stands as a powerful embodiment of our institution in its entirety, including our mission and values, and the careful design encapsulates our rich heritage, cutting-edge education, and unwavering dedication to shaping a brighter future.
The 美高梅官网 logo must appear prominently on all communication.
Maintaining our brand integrity is fundamental. The development and use of separate or unapproved logos to represent 美高梅官网 units or programs is prohibited.
Academic sub-brands of 美高梅官网鈥攊ndividual campuses, colleges, schools, centers, offices, and departments鈥攃an distinguish their affiliation with the university via a lockup.
Primary Logo
Our logo includes both the 美高梅官网 symbol and the words 鈥溍栏呙饭偻 locked together, with a priority placed on 鈥淐incinnati鈥 to convey pride and a sense of place.听
Lockups must follow the prescribed template for font, type size, spacing and color
- On white or light backgrounds, the 美高梅官网 Monogram is to appear in 美高梅官网 red, the "美高梅官网" text in black and the college/unit name text in red.
- On red backgrounds, the 美高梅官网 monogram, "美高梅官网" text and college unit name text is to appear in white
- On black or dark backgrounds, the 美高梅官网 Monogram is to appear in 美高梅官网 red and the "美高梅官网" text and college/unit text is to appear in white
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Required Safe Space
Proper incorporation of safe space protects the integrity of the 美高梅官网 logo.
A clear area or 鈥渟afe space鈥 free of copy, graphic elements, inset imagery, or color must be maintained around the 美高梅官网 logo. No visual elements may violate the safe space.听
An area around the 美高梅官网 logo equal to the height of the letter 鈥淐鈥 is the minimum required safe space.
Scale
Maintaining the integrity of our mark is critical, and it must be legible in any instance of use.
The primary logo may not be scaled below 80 px width in digital applications or .75藵 width in print. The secondary logo may not be scaled below 80 px width in digital applications or 1藵 width in print.
This sizing applies to the 美高梅官网 logo portion of lockups and co-brand examples.
Monogram
The monogram is an interlocking U and C symbol that is part of the 美高梅官网 logo and lockup designs. It provides a robust range of layering and depth, however, it is not approved to be used on its own.听
While the U and C symbol may be very familiar to the 美高梅官网 community, it does not have familiarity established with external audiences. Therefore, it is important to use the 美高梅官网 logo or digital logo with the words 鈥溍栏呙饭偻 for clarity.听
Digital Logo
The all-white, digital version of the 美高梅官网 logo on a red, black, or white gradient field is the only logo permitted on 美高梅官网's website, and cannot be used outside of the uc.edu domain.听Additionally, no College or听Departmental lock-up will be used on the website.
No version of the 美高梅官网 logo (including lockups) may be used as a primary logo (in the header of a page) on any page or site that is not on the听听domain.
Digital Logo Guidelines
- The digital logo is included at the top of each uc.edu page.听
- No other 美高梅官网 logo should appear on uc.edu.
- If more than one unit needs to be acknowledged in the communication, use the 美高梅官网 logo alone. Do not use two lockups in the same communication.
- On a scroll, the 鈥淐incinnati鈥 text will be removed, leaving the 美高梅官网 symbol in the top left corner, to the left of the College or Department name.
Incorrect Logo Usage
Do not shift logo elements.
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Do not place the logo on complex backgrounds.
Do not stretch, skew or distort.
Do not alter the brand colors.
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Do not change proportions or alignment.
Do not place the logo or symbol alone in a line of text.
Do not alter the fonts.
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Do not stretch, skew or distort.
Do not add effects.
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