Co-Brands
The 美高梅官网 may enter into strategic partnerships with external entities. 美高梅官网 defines a co-brand as a novel creative and strategic identity and approach in support of a new product, service, or shared endeavor per a formal relationship between our institution and an external organization or entity.
Successful co-branding must always uphold the University鈥檚 brand standards and recognize external partners appropriately. A co-branded look, feel, identity and/or campaign is not always necessary. When it is determined that a co-brand is essential it must be developed by Marketing + Communications. This will be developed as a lockup, with the 美高梅官网 logo appearing in the leftmost position.
When a third party is interested in showing affiliation with the university through use of marks, the design must recognize the other party鈥檚 support of 美高梅官网 (ie. Including language such as 鈥渋n partnership with鈥�, or 鈥渟ponsored by鈥�). In limited circumstances, when a compelling institutional reason exists, a specific co-brand design may be approved following these guidelines. In cases which a sponsorship is necessary, please consult the University鈥檚 Sponsorship Policy.
Unique requests for alternate solutions must be submitted through the , with final, written approval coming from the brand review committee.
Before any co-branded materials or assets can be developed, you must provide:
- Explicit approval from the external partner(s) to use their logo
- The external partner logo in .eps format with fonts outlined (raster logos (.jpg, .png, .pdf, etc.) are not acceptable and cannot be used)
- The external partner brand guide
- Explicit approval from the appropriate division head, VP or leadership team
- An outline including the partnership goals, future projects and opportunities, and associated timelines
